Rosneft and the Ministry of Entrepreneurship and Tourism of the Republic of Bashkortostan presented a winter car route called “The Mountains Are Calling!”.

The route was presented at Bashneft filling stations in Ufa (Rosneft subsidiary). Company representatives, professional skiers and tourism and hospitality experts told about the locations and programme of the route, which combines active winter sports, family entertainment and visits to protected areas.

Rosneft is committed to the development of domestic tourism and aims to create comfortable conditions for car travellers. One of Rosneft’s key objectives is to enhance the quality of its roadside assistance and customer service at its filling stations.

The car route runs from Ufa to the slopes of the Southern Urals for around 500 kilometres. There are 16 Bashneft filling stations along the route at an optimal distance. At filling stations, travellers can fill up their cars with guaranteed-quality fuel and enjoy a comfortable rest in the café. They can also purchase goods needed for their journey, including locally produced items.

Mount Malinovaya is the first point of interest. Its peaks and snow-covered slopes are popular with snowboarders and skiers. The location is popular throughout the year. The mountain is regarded as one of the accessible “thousanders” and there are designated routes for hiking ascents.

The next stop on the route is the Mratkino ski centre, which is located close to Beloretsk. The modern artificial snowmaking system provides optimal skiing conditions from November to mid-April. The resort has slopes of various difficulty levels, suitable for both beginner and professional skiers and snowboarders. The centre’s infrastructure offers a variety of opportunities for family recreation.

The Abzakovo ski resort is known for its well-developed advanced infrastructure, making it the perfect place to continue an active holiday. The resort has various pistes that together span a total length of 18 kilometres. The slopes offer picturesque panoramic views of the Ural Mountains. The ski season here starts in November and runs until May.

The next destination on the route is the Yaky-Kul mountain lake. The Bannoye ski centre is located on the coastline. The resort offers guests the opportunity to ski on nine slopes, which have a total length of around 10 kilometres. To ensure a comfortable ascent to the Yamankaya Ridge, a high-speed gondola lift operates on the slope.

The route offers visitors the opportunity to explore another attraction: the Kuzhanovskiye Larches, a botanical natural monument of regional importance. The youngest larch is 65 years old, while the oldest is around 160 years old. The larches have an unusual dense oval crown and are distinctive in the surrounding mixed forests.

A tour to the White Healer multi-breed kennel is the perfect way to finish the journey. There will be lectures from kinologists on the secrets of dog breeding, and guests will be able to play with puppies.

The “The Mountains Are Calling!” car route is the fourth tourist project developed by Rosneft in collaboration with the Ministry of Entrepreneurship and Tourism of the Republic of Bashkortostan. As part of the Russian Horizons project, the Power of Nature interregional route opened in 2024, followed by the Pavlovskaya Roundabout and the Kama Necklace in 2025.

Department of Information and Advertising
Rosneft
December 11, 2025